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Your Company Launch

You are launching a new venture. Your investors expect an IPO in 18 months. You need to create momentum. Now. There is a tremendous amount of work to be done. From branding to the web site, not to mention a 30 by 40 foot booth at the most important industry show of the year where you will introduce your new company.

CLIENT: Lava Systems Inc.

SPECIAL PROJECT: develop, manage and execute all marketing activities for an international software startup.

North American software systems integrator buys UK software company, PageNet.

We were unknown in North America. We urgently needed to raise PageNet's profile to meet our IPO deadline.

Michael O'Conner Clarke
Director, Product Marketing - Lava Systems Inc.

Corporate Vision worked with management to define a unique position in the market, "The world's first and only fully integrated document management, workflow, and imaging solution." They renamed the company LAVA Systems Inc. and rolled out the new brand worldwide.

LAVA was launched at the industry's premiere trade show, only six months after the first meeting with Corporate Vision. The Special Projects team at Corporate Vision built the booth, provided show management, trained the newly-assembled LAVA staff, scripted a live demo of the software, and coached executives for press interviews. LAVA was awarded "Best of Show".

We would not have been able to go public within six months of launching the company without the incredibly strong backing we received from Corporate Vision. We've been involved with some big name marketing consultancies. Not one of them has brought the strength of vision that Corporate Vision brought to the table.

Peter Hamilton
CEO - LAVA Systems Inc.